Round Table China E-commerce retailers ditch presales ahead of '618' shopping spree
Jun 4, 2024
Chinese e-commerce retailers are shifting away from presales strategies towards direct live streaming promotions and consumer experience. The podcast also discusses the evolution of the '618' shopping festival, challenges of pre-sale models, and a comprehensive weight loss course at Peking University.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring the Evolution of China's '618' Shopping Festival
02:50 • 3min
Challenges of Pre-Sale Models in E-Commerce
06:15 • 4min
Shifting Away from Pre-Sales in E-Commerce Platforms
10:38 • 13min
Comprehensive Weight Loss Course and Healthy Lifestyle Discussion
23:45 • 3min