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Round Table China
E-commerce retailers ditch presales ahead of '618' shopping spree
Jun 4, 2024
Chinese e-commerce retailers are shifting away from presales strategies towards direct live streaming promotions and consumer experience. The podcast also discusses the evolution of the '618' shopping festival, challenges of pre-sale models, and a comprehensive weight loss course at Peking University.
26:38
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Quick takeaways
- E-commerce platforms in China are tailoring services to meet consumer preferences for specific product categories.
- Chinese e-commerce platforms are shifting towards live streaming promotions and value-driven strategies to improve efficiency and customer satisfaction.
Deep dives
E-commerce Platforms Adapt for Diversified Consumer Behavior
E-commerce platforms in China are enhancing their services and moving away from the traditional pre-sale model leading up to major shopping festivals. Young consumers exhibit shifting shopping habits by gravitating towards platforms like JD.com for electronics and Taobao for everyday items. The market's competitive landscape reflects a nuanced approach, catering to specific product categories to meet consumer demands and build brand loyalty.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode