E-commerce retailers ditch presales ahead of '618' shopping spree
Round Table China
00:00
Challenges of Pre-Sale Models in E-Commerce
The chapter explores the evolution of pre-sale models in online shopping, focusing on customer dissatisfaction due to delays, complex coupon processes, extended shipping cycles, and unexpected cost increases. It emphasizes how consumers feel their rights are compromised, leading to frustration and additional expenses.
Transcript
Play full episode
