

The Wrongness Playbook, part 1, w/Patreon's Jack Conte
6 snips Aug 30, 2022
Jack Conte, co-founder and CEO of Patreon and a successful musician, discusses the essential lessons from his journey. He shares his experiences navigating early challenges in his music career and the transformative power of YouTube. Conte highlights the importance of embracing mistakes in entrepreneurship and trusting instincts while balancing feedback. He reflects on the impact of streaming on artists and reveals how Patreon emerged to empower creators. It's a candid look at the creative process and the iterative nature of building a business.
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Empty Bars
- Jack Conte started his music career touring the West Coast, playing in empty bars.
- He played for no one, not even a bartender, in large venues.
Go-to-Market Problem
- Despite his efforts, Jack Conte's music wasn't gaining traction on MySpace.
- Observing a YouTuber with less impressive music but significantly more views, he realized his distribution platform was wrong.
Expert at Being Wrong
- Become an expert at being wrong to scale faster.
- Leverage mistakes to gain expertise and iterate quickly.