MCP055: Prepare, Survive, Thrive - Business Continuity w/ Erika Andresen

Welcome back to the #MeetCoolPeople Podcast! Today, we had the privilege of having a conversation with Erika Andresen, a business continuity expert with a rich background in both corporate law and military emergency management. If you’re a small business owner or an entrepreneur (of ANY SIZE), this episode is a must-listen as it provides practical strategies to help maintain business operations during crises.

Erika shared the importance of creating contingency plans and the critical role small businesses play in community recovery post-disaster. We discussed the need for backup plans, the significance of local collaborations, and the impact of preparedness on mental health and business continuity.

Here are the key takeaways from our conversation:

• Preparation Agreements Are Essential: Just like estate planning, having agreements in place can significantly reduce stress during crises. Proactively setting up these plans ensures that business operations can continue smoothly.
• Backup Plans for Solopreneurs: It’s crucial for small businesses and solopreneurs to have contingency plans, especially in regions prone to natural disasters. Whether it’s having alternatives for virtual assistants or backup communication platforms, preparedness is key.
• Utilizing Free Resources: Many free resources are available, such as fire department consultations and training, which can greatly enhance business preparedness. Never underestimate the value of asking for help and using available resources to your advantage.
• Community and Collaboration: Small businesses are vital for community recovery after a disaster. Connecting with local resources and creating effective communication strategies can make a huge difference in disaster response and recovery efforts.
• Cultural Shift in Preparedness: There’s a noticeable lack of disaster preparedness among small businesses compared to large corporations. Developing disaster preparedness plans and strategies is critical for maintaining business continuity and ensuring resilience.

Be sure to connect with Erika and let her know you heard her on the #MeetCoolPeople Podcast via email at info@eaasc.com.

Be sure to get a copy of her book as well: https://amzn.to/3VkwpDO

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/