Creator Science #252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]
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Apr 29, 2025 Explore the evolving world of content creation and audience engagement. Discover how timing plays a crucial role in a saturated market. Hear about the unique challenges faced by niche creators and the power of platforms like YouTube. The discussion emphasizes the importance of building direct communication with audiences to thrive in this competitive landscape.
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Timing Boosted Early Creators
- Timing played a critical role in the success of early creators like Mark Manson and Tim Urban due to favorable social media algorithms. - Their success was boosted by a period when Facebook heavily rewarded external publishers with impressions.
Social Media Discovery Challenge
- The rise of AI-generated content and volume of short-form content makes social media discovery harder. - Platforms prioritize broadly engaging entertainment over niche educational content, limiting niche creators' reach.
Golden Era of Social Media Creation
- The 2015 to 2025 decade might be nostalgically viewed as a golden era for creators using social media for growth. - It offered a rare opportunity due to higher demand and lower supply of content compared to future trends.