S4.3/E59: Get Your Business Affairs Together w/ Rough Trade & EYRE LLEW's Sam Heaton
Feb 19, 2024
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Sam Heaton, indie artist and Rough Trade booker, discusses legal agreements and touring Asia. They cover pre-orders, business affairs, venue ownership, and diversifying income streams in music career development.
Clear compensation agreements before recording prevent legal disputes over songwriting splits.
Utilizing pre-orders and pre-saves is crucial for sustainable revenue generation in the music industry.
Building a text and email list aids in effectively promoting music and maximizing revenue streams.
Deep dives
Building Revenue Streams for Musicians
Building a sustainable music career involves understanding the modern music industry from recording to release, focusing on not missing any revenue streams. This includes creating authentic art to connect with audiences long-term.
Pre-recording Marketing Foundation
Launching pre-orders and monetizing music before release is crucial. Differentiating between pre-orders and pre-saves is essential for sustainable revenue generation. Building a text and email list aids in effectively promoting music and maximizing revenue.
Understanding Business Affairs in Music
In the music industry, business affairs encompass legal and accounting aspects. Clear compensation agreements before recording prevent complications. Setting up work-for-hire agreements ensures ownership rights and avoids disputes over songwriting splits.
Effective Venue Booking and Promotion Strategies
Utilizing tools like Google Sheets and note-taking for data management. Maintaining contact lists aids in future booking and promotional efforts. Rewarding bands that exhibit promotional efforts and successful shows enhances relationships and future opportunities.
Role as Events Manager at Rough Trade
Managing the events at Rough Trade involves overseeing the day-to-day tasks of the venue, such as booking acts, handling stock takes and bar management, as well as coordinating with freelancers like engineers and security companies. The focus is on organizing shows and ensuring they run smoothly, with an emphasis on live signings to support album releases and collaborating with labels to boost artists' chart positions.
Uniqueness of Nottingham's Music Community
Nottingham's music community stands out for its strong support avenues, diverse promoters, and venue capacities that facilitate artist growth. The city allows musicians to progress from intimate 40-capacity venues to larger stages like Rough Trade, fostering a DIY circuit that enables bands to build a fanbase and experience different performance settings. The presence of multiple festivals and a variety of genres adds to the vibrancy and opportunities available for local musicians.
Before you hit the studio it's crucial that you have all of your songwriting, producer, player and recording agreements in place. Which can feel overwhelming. This episode streamlines that process for you to protect you and your work for the long-term. To do so, Emily chats with deeply successful indie artist Sam Heaton of EYRE LLEW, who is also books Rough Trade in Nottingham, England and has a slew of live & booking experience at both the local and major international levels. Recorded live at Metronome Nottingham.
Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. Maximum Impact." Get more info at TheWRD.uk.