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Navigating the Music Industry: From Festivals to Business Development
The chapter dives into the guest's multifaceted music industry career, sharing insights on working at festivals, handling artist liaisons, networking, and creative marketing strategies. It discusses the importance of self-promotion, unique skills gained from different industry roles, managing comedians vs musicians, and the challenges of creating fresh content in comedy and music. The chapter also explores booking artists, rewarding bands based on merit, building relationships, effective communication in booking shows, and the significance of collective promotion efforts for successful events.