Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more!
Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.
