How I Work cover image

How I Work

Insider Secrets to Writing and Marketing Hit Books with Scott Young

May 29, 2024
Bestselling author Scott Young shares insider secrets on writing hit books, discussing research, book proposals, online optimization, AI tools, launch strategies, and cultivating perennial bestsellers. Whether you're a new or experienced writer, this episode offers valuable insights for taking your book to the next level.
28:48

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Evaluate if book ideas offer substantial content for a book format vs. shorter forms.
  • Invest time in thorough research, engaging with audience feedback, and refining book titles effectively.

Deep dives

Determining Book Worthiness

Scott Young emphasizes the importance of identifying whether an idea is suitable for a book by considering the depth and coherence required. He highlights the necessity for a book idea to offer substantial content that justifies its format, suggesting that some concepts may be better suited for shorter forms like blog posts or essays. Young elucidates the significance of finding the right format for content, acknowledging that the allure of publishing a book may not always align with practicality and content suitability.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode