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Dig In

102. How Chobani redefined branding with augmented reality (AR)

May 2, 2024
22:41

On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.

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