Passionate & Prosperous with Stacey Brass-Russell Ep 195 | The (Messy) Truth About Building a Successful Coaching Business with Carey Peters
Building a successful coaching business takes more than certifications, social media posts, or the “perfect” funnel. It takes confidence, resilience, and a willingness to face the messy truth of what it really means to be a coach and entrepreneur.
In this week’s episode of Passionate & Prosperous, I’m joined by Carey Peters—six-time founder, multi-million-dollar business builder, and co-founder of the Health Coach Institute—for a deep dive into the realities of coaching, entrepreneurship, and the mindset shifts that new (and experienced) coaches need to succeed.
Carey shares openly about the fears and doubts she faced early on, and gives us a glimpse into how she didn’t begin as the master coach who would go on to certify thousands of health and life coaches—but built her confidence, expertise, and businesses step by step. Together, we dig into the real journey—because building confidence in your coaching, your business, and yourself doesn’t happen overnight. It happens in the mess.
We talk about:
✨ Why information isn’t transformation—and what actually makes coaching valuable
✨ The visibility fears every coach faces (yes, even seasoned performers)
✨ Why niche is non-negotiable (and why it evolves over time)
✨ The messy but necessary “testing” phase of business growth
✨ The difference between investing in your skills vs. investing in your business
✨ How to know when resistance is fear—and when it’s misalignment
✨ Why conversations—not funnels—are still the foundation of a thriving coaching business
✨ The six things Carey believes every coach must master to succeed now and in the future
This episode is part encouragement, part reality check, and part masterclass in what it really takes to grow a coaching business that lasts.
If you’ve ever thought, “Am I cut out for this?” or worried you’re somehow behind, you need this episode. It’s going to remind you that you’re not broken, you’re not late, and you’re not alone. You’re simply in the process of building the confidence and resilience that every successful coach before you has had to build, too.
You can connect with Carey on LinkedIn, Instagram and Facebook.
Get Full Show Notes, Event Sign Ups and More Information Here: