The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How to Generate Big Profits from Little Email Newsletters | Ep. #165
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May 5, 2025 
Join Tyler Denk, cofounder and CEO of Beehiiv, as he explores the lucrative world of niche newsletters. Discover how small newsletters can out-earn their larger counterparts through community-driven strategies and creative revenue ideas like workshops and sponsorships. Tyler emphasizes the importance of acquiring the right subscribers and shares growth tactics using Beehiiv Boost. Plus, learn how to transform an ordinary email list into a thriving media business focused on local themes. Uncover the unexpected potential of newsletters with Tyler's insights!
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Design Buddies' Creative Revenue
- The newsletter Design Buddies generates six-figure revenue from design cohorts and recruiting fees.
- They leverage a community of 15,000 vetted designers to charge companies placement fees around $20k-$30k.
Multiple Monetization Channels
- Monetizing multiple small segments of your audience can add up to reach everyone.
- Different products or services capture diverse 1% groups, maximizing total revenue potential.
Start Small, Grow Profitably
- Start your newsletter with 50-75 known community members and offer valuable content to retain them.
- Use tools like co-registration to grow subscribers profitably by partnering with other newsletters.