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In today's episode, we explore the art of cold calling and the importance of intonation, relationship tension, and preparation. 

Hosts David Fastuca and Luigi Prestinenzi break down the anatomy of a cold call, sharing practical tips on how to structure your approach, match the prospect's tone, face resistance, and secure a follow-up appointment. 

You'll gain valuable insights on how to navigate cold calls, engage prospects effectively, and build meaningful connections in the world of sales. 

• Luigi Prestinenzi
• David Fastuca
• Hyperbound.AI

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.