Hiring sales team members can be overwhelming, especially when you’re new to hiring. However, as we will learn in this episode from Chris O’Riordan, even if you’re the chief expert on the floor or the industry expert on anything, you may not be the perfect candidate or sales member. This week, episode 142 of The Digital Agency Growth Podcast is about building sales teams over decades! 

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In this episode of The Digital Agency Growth Podcast, Dan Englander and Chris O’Riordan share the importance of knowing your customer’s pain points and actionable steps you can take right now to create a course of action that works for your customers. 

Chris O’Riordan is the managing director of sales strategy, training and implementation company, Firestarter Business Solutions.

In this episode, Dan and Chris O’Riordan discuss the following:

• The concept of the phrase, “I’m not young enough to know everything yet,” and how to circumnavigate the idea that we’ll never know it all, and yet there’s a limit at the same time.
• Why your business cannot survive solely on the passion and energy you bring to it if you plan to scale.
• Why the foundations of clarity around why your product sells and why your customers buy is the first and most important question to solve before growth can happen.
• Easy exercises you can do to better understand your ideal client and help you stick to a plan of action for your customers.
• The hiring process; the questions you should be asking your new potential hires, what to do with references, and more.

Creating sustainable success is about more than just having a good service, but rather it’s knowing your customers so well that you know that your product or service is sustainably needed. 

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Chris O’Riordan:

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