"World of DaaS" beehiiv CEO Tyler Denk - why email beats social media
Sep 16, 2025
Tyler Denk, co-founder and CEO of beehiiv, a newsletter platform boasting over $20 million in annual revenue, discusses why email reigns supreme over social media. He dives into the ongoing relevance of email as a top communication tool amid fierce algorithmic competition. Tyler also explores innovative strategies in email marketing and advertising, emphasizing personalized approaches and the development of a scalable ad network. He reflects on the evolution of digital engagement and the fundamental shifts in how audiences interact with content.
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Owning Distribution Beats Algorithms
- Email and SMS are the only direct-to-audience channels where creators truly own distribution.
- Owning an inbox beats algorithmic feeds because deliverability ensures your message reaches subscribers.
Email Is Sticky Because Work Requires It
- Email remains central because adults rely on it daily for work and transactional communication.
- As long as people must check email for work, newsletters retain strong long-term relevance.
Build Tools Around The Newsletter
- Focus product effort on the suite around newsletters, not just the email itself.
- Track acquisition, engagement, and monetization to make the newsletter the central hub for creator businesses.