The Game with Alex Hormozi Copy This Marketing Strategy, It'll Blow Up Your Business | Ep 920
Design Two-Tier Affiliate Offers
- Create a two-tier affiliate structure for different scales of promoters.
- Offer incentives beneficial for affiliates and their audiences, like in-person sessions or free content.
How to Build a Killer Affiliate Marketing System That Scales Your Business
Alex Hormozi reveals a detailed, actionable strategy to create a powerful affiliate marketing structure that can massively amplify your business.
He emphasizes designing a two-tier offer system: top performers get exclusive in-person sessions and engagement opportunities, while smaller affiliates get incentives like special audiobooks and chances to win spots at live events.
Key to success is making the affiliate offer beneficial for the affiliates and their audiences — this builds goodwill and accelerates promotion naturally.
He also highlights the importance of easy onboarding with custom tracking links and providing pre-written promotional materials (emails, posts, ads) so affiliates can promote effortlessly.
Regular communication with affiliates, including leaderboards and behind-the-scenes data on what’s working, ignites competition and continuous engagement.
This scalable, win-win affiliate model is applicable across industries and is a cornerstone in Hormozi's own $100M launches.
Use an Affiliate Sales Page
- Build an affiliate sales page clearly explaining prizes and participation.
- Provide easy sign-up with custom tracking links to monitor referrals.