The NPR Politics Podcast How Campaigns Work: Polling
Oct 21, 2020
Discover the intriguing world of political polling and how it shapes campaign strategies. Learn about innovative methods adapting to challenges like the pandemic. Dive into the significance of voter imagery and perception, influencing critical issues. Explore the benefits of focus groups in acquiring honest insights from voters. Finally, see how traditional polling data and focus group feedback work together to understand voter sentiment and prepare for pivotal debates.
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Episode notes
Shrinking Swing Voters
- Few swing voters remain, increasing competition for their attention.
- Campaigns invest heavily in persuading this shrinking group.
Beyond Top-Line Numbers
- Top-line poll numbers don't tell the whole story.
- Campaigns analyze deeper questions to understand voter motivations.
Polling Methods
- Margie O'Meara uses qualitative, open-ended questions in polls.
- She also uses closed-ended questions with predefined answer choices.