The Dynamics of Political Focus Groups

In an ongoing series congressional correspondent Kelsey Snell looks under the hood at campaigns. From how they raise money to what they do once they have it.

This episode, Kelsey looks at polling. But not the kind you expect. Kelsey talks to two of the top pollsters on both sides of the aisle about who exactly they poll, what they ask them, and how the answers change how a campaign operates.

This episode: campaign correspondent Asma Khalid and congressional correspondent Kelsey Snell

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