The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro
20 snips
Jan 19, 2022 
Rob Schutz, Co-founder and Chief Growth Officer at Ro, shares his journey from daily deals to healthcare tech. He emphasizes that early-stage startups don’t need to diversify customer acquisition channels immediately. Rob also discusses when to build a growth team and how to hire effective growth leaders and reps, highlighting essential steps and interview techniques. He underscores the importance of communication and collaboration to drive growth, especially as traditional marketing shifts towards more data-driven strategies.
AI Snips
Chapters
Transcript
Episode notes
Early Growth Tactics
- Rob Schutz's initial foray into growth began with a daily deals website funded by "Bank of Mom and Dad."
- He employed scrappy tactics like free happy hours to build an email list, eventually selling the business after Groupon's IPO.
Early Channel Focus
- Focus on one successful acquisition channel in the early stages, maximizing its potential.
- Diversify later, but capitalize on initial wins when possible.
Validating Product-Market Fit
- Validate product-market fit using freelancers or agencies before building an in-house growth team.
- This approach informs channel strategy and allows for opportunistic senior hires.