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Entrepreneurs on Fire
How to Bootstrap a Startup with Less Than $100K Capital with Sahar Saidi: An EOFire Classic from 2021
Oct 6, 2023
22:54
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Sahar Saidi, founder & CEO of LUS Brands, shares strategies for bootstrapping a startup. Topics discussed include removing safety nets, the power of referrals, and the importance of a sticky product. The chapter also explores the fast growth and success of startups through efficient digital advertising and user-generated content. Funding options and accessing customer service are also discussed.
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Quick takeaways
- Believe in your product and figure it out, even if no one else believes in you.
- Profitability and self-sustainability are crucial in the direct-to-consumer industry.
Deep dives
Bootstrap a Startup with Less Than $100,000 Capital
Sohar Sadie, founder and CEO of Lusse Brands, shares insights on how to bootstrap a startup with limited capital. Despite facing skepticism from investors, Sohar leveraged her passion and determination to launch her business. By creating a product that solved a real pain point and generating early positive feedback, Sohar knew she had achieved product-market fit. She strategically hired her first team members, focusing on customer service and sales and marketing. Sohar's emphasis on profitability and efficient digital advertising set Lusse Brands apart from other direct-to-consumer (DTC) brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode