Tactical & Practical PRO Checklist: Countdown To Black Friday
Aug 19, 2025
Get ready for Black Friday with a crucial checklist to optimize your website! The discussion covers essential strategies to enhance conversion rates, boost profits, and create a seamless shopping experience. If your website testing has been a bit chaotic, this guide is a must-share with your team. Learn how to ramp up your funnel's performance just in time for the holiday rush!
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Optimize For Profit Per Session
- CRO should optimize profit and revenue per session, not just conversion rate.
- Nate reframes CRO as PRO: profit and revenue optimization to drive sustainable business health.
Prioritize High-Traffic Page Tests
- Identify your highest-impact pages using visitors by landing page and heatmaps.
- Prioritize tests on elements that receive the most traffic to maximize revenue gains.
Use Revenue-Per-Click To Find Outliers
- Measure revenue per click for every prominent element and hunt for outliers.
- Promote high-RPC elements and remove or demote low-RPC ones to boost site performance.