Grow Your Video Business 407. The Art of Storytelling and Business Growth with Errol Gerson
In this episode of the show, Legendary Art Center professor and business coach Errol Gerson shares his wisdom from 50+ years of teaching and mentoring creatives. He reveals powerful strategies for overcoming imposter syndrome, standing out in a crowded market, and achieving success through mindset shifts and gratitude practices. Errol's inspiring stories and practical advice will motivate video business owners to embrace their role as storytellers and take their careers to new heights.
Key Takeaways- Change your perspective: "If you change the way you look at things, the things you look at will change."
- Success is a choice, not chance: Create opportunities by putting yourself out there and standing out from the crowd.
- Embrace gratitude daily: Developing a "gratitude attitude" can transform your outlook and lead to greater success.
- Reframe your identity: You're not just a videographer, you're a storyteller - this mindset shift can open new doors and opportunities.
Errol was born and raised in South Africa and left in 1966 to study at USC majoring in Accounting undergrad and Finance and Management at the MBA level, also at USC. He worked in public accounting for 6 years before founding his own accounting and Business mgmt firm for over 20 years. Since then he has practiced as a strategic financial and management consultant and has taught entrepreneurship for 49 years at the Art Center College of Design.
He is now doing online (Zoom, etc.) financial consulting with businesses across the globe, and he counsel and coach group of 10-15 businesses to teach and answer specific questions about income tax (if in the U.S.) or strategic financial planning and decision making, break-even analysis, and setting specific sales goals that reach break-even.
In This Episode- [00:00] Welcome to the show!
- [04:01] Meet Errol Gerson
- [05:19] Journey to Teaching Business
- [07:28] Understand Your Audience
- [09:44] Changing Your Perspective
- [10:43] Getting Yourself Out There
- [19:42] An Eighth of an Inch
- [30:53] Believing In Yourself
- [40:29] Seek First to Understand
- [46:40] Connect with Errol
- [47:51] Outro
"If you change the way you look at things, the things you look at will change." - Errol Gerson
"Success is not chance, it's choice." - Errol Gerson
"Smile: Small Movement that Improves your Life Every day." - Errol Gerson
"Your clients change lives. They're storytellers and storytellers are gifted people." - Errol Gerson
"If it doesn't challenge you, it won't change you." - Errol Gerson
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