057: 2023’s Best Paid Ad Platform to Use to Scale with Mike Buontempo

Mike Buontempo is the CEO of Client Accelerators, an agency that reports managing more than $40M in annual ad spend across platforms like YouTube, TikTok, Google, and more.

In today's episode, Mike shares his path from starting his first company at 16 to scaling Client Accelerators up to what he claims is the #1 agency for high-ticket funnels on YouTube.

Mike walks you through his blueprint for creating a successful ad and how he structures his monetization model to earn more than $150K/month from a single client.

You'll also hear Mike talk about which platforms he prefers to advertise on, how his role as CEO has changed as his company scaled to more than 40 employees, and why he values having his team in the office over remote work.

Key Takeaways with Mike Buontempo

• Mike's step-by-step breakdown of the elements of a great ad.
• Mike's monetization model for Client Accelerators and why he targets clients with high-ticket offers.
• How Mike's role as founder and CEO of Client Accelerators has changed as his team grew from 0 to 40+ employees.
• The biggest thing Mike looks for when picking clients.
• Why Mike believes agencies often get a bad name.
• How Mike started making $150K - 200K per month from one client.
• Mike's preferences between running ads on YouTube, Facebook, and TikTok (and his biggest issue with TikTok).
• Why clients might find value in working with more expensive agencies.
• How Mike went from posting on Facebook to $30,000 MRR — even though he didn't want to start an agency.
• Understanding the relationship between media buyers and creatives — and why it matters for an agency.
• How Mike would manage his team differently if he could do it over again.
• Why Mike prefers his team in-house as opposed to remote.
• CTR, ROAS, CRMs, and more — A masterclass in agency acronyms.

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