Code Switch

The evolution of blackface in the age of AI

8 snips
Dec 13, 2025
Writer and cultural critic Zeba Blay, known for her insights on race and representation, delves into the unsettling rise of AI-generated Black influencers. She discusses how these hyper-realistic personas can perpetuate harmful stereotypes, eroding society's understanding of real Black experiences. Zeba emphasizes the risks of digital blackface, where often non-Black creators exploit Black imagery for engagement. She critiques the dehumanization it fosters and calls for leveraging real-world Black archives as a resistance against this digital exploitation.
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INSIGHT

Hyperreal Black Personas Capture Attention

  • AI-generated Black influencers often adopt a curated, hyper-realized look that signals stereotyped Blackness.
  • Zeba Blay warns these images use recognizable Black tropes to grab attention and profit from exploitation.
INSIGHT

Digital Blackface Evolves With AI

  • Digital blackface describes non-Black people using Black images and memes to emote or entertain online.
  • Zeba Blay says this practice now expands into AI influencers that simulate Black people without Black involvement.
ANECDOTE

Fake Influencer Stokes Real Arguments

  • Zeba Blay describes a fake model-like Black influencer who disparages Black men to incite conflict.
  • She observed many viewers treat the AI persona as real and ignite heated comment threads.
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