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S13 E7: Why Your Website Isn’t Converting (and How to Fix It)

11 snips
Aug 20, 2025
Struggling to convert traffic into sales? Discover vital website design elements that enhance customer acquisition through empathy and quality visuals. Learn how to optimize all web pages with storytelling and high-quality content to build trust. Get tactical advice on using Figma for creating compelling marketing materials and effective product bundling strategies. Plus, insights on preparing for the Q4 Summit to tackle e-commerce trends and strategies for maximizing sales during peak seasons.
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INSIGHT

Design And Empathy Build Trust

  • Good design and empathy signal trust instantly and improve UX for first-time visitors.
  • Make it obvious where a new visitor should start to avoid losing distracted users.
ADVICE

Create Low-Friction Intro Offers

  • Do create accessible intro offers or sampler bundles to lower entry friction for high AOV products.
  • Ensure the offer gives enough product to test while reducing perceived risk.
ADVICE

Upgrade Visual Assets Cheaply

  • Invest in brighter, higher-quality photography and renders to elevate your site and ads.
  • Use simple styling references from other brands when you can't afford full production costs.
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