Product Growth Podcast

He Runs a $2M/Yr One-Person Business - Here's How You Can Too

Jun 7, 2025
Brett Williams, the founder of DesignJoy, runs a remarkable one-person design business that generates $2M annually. He shares the secrets behind his rapid success, including how he managed to scale to $80K a month while still employed. Brett emphasizes the significance of clarity and efficiency, utilizing a simple system with just a landing page and a Trello board. He discusses strategies for client management and effective design workflows, highlighting the importance of self-belief and relentless execution in achieving substantial growth.
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ANECDOTE

Building a Business While Employed

  • Brett Williams built DesignJoy in a weekend while working his full-time corporate job.
  • He ran it alongside his job for 4-5 years before fully committing after reaching consistent $80K/month revenue.
INSIGHT

Founder Insecurity and Doubt

  • Founder insecurity about whether success will last can prolong holding onto a safe job.
  • Brett struggled with feeling undeserving despite $2M revenue and worried the business might suddenly fail.
INSIGHT

Simple Design Subscription Model

  • DesignJoy is a one-person, output-focused design subscription service with a simple flat-rate model.
  • It delivers one design request at a time, typically within 48 business hours, offering clarity and speed without complexity.
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