The Freelance Friday Podcast Social Media Manager Q&A: Skills You Need, A Typical Day, and Earning Potential
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Oct 10, 2025 Explore what being a social media manager looks like in 2025, covering essential platforms and the importance of continuous learning. Discover how graphic design skills and strong copywriting can boost your effectiveness. Learn about managing clients' expectations and navigating negative feedback, plus the flexibility and remote nature of the job. Delve into unique earning potentials and how to balance a part-time approach, all while avoiding burnout and maintaining a healthy work-life balance.
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Specialize Where Your Audience Is
- Focus on the platforms where your client's audience already spends time rather than mastering every app.
- Be 'dangerous' on other platforms with basic knowledge and trend awareness.
Gain Basic Design Skills
- Learn basic graphic design skills to edit and produce quick assets for clients.
- Avoid doing advanced design work that belongs to professional graphic designers.
Copywriting Remains Core Work
- Strong copywriting is essential because every platform requires written hooks and storytelling.
- Use AI as a starting point but refine prompts and tone to match the client's voice.