Coffee With Cole: The Digital Writing Podcast How To Interview Founders & CEOs (Ghostwriting Secrets)
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Nov 6, 2024 Katrina Kirsch, a ghostwriting expert and former Digital Press employee, shares invaluable insights on interviewing high-profile clients. She emphasizes the importance of building authentic relationships and offers strategies for effective communication. Katrina discusses how to navigate challenging personalities and complex topics during interviews, highlighting active listening and adaptability. She also delves into content creation tactics for busy executives, showcasing the power of repurposed materials to tell engaging stories.
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Early Disorganization at Digital Press
- Cole needed to hire someone to help manage client work and operations at Digital Press.
- Katrina Kirsch, an early employee, streamlined processes, organized client materials, and improved communication.
Bypassing Forbes and Inc.
- Digital Press produced more articles than Forbes and Inc. combined, but both declined ghostwritten content.
- To bypass this, Cole and his team created fake personas to submit articles, successfully placing many.
Hiring Advice
- When hiring, look for people better than you at the task.
- Also look for people who take initiative and demonstrate ownership.