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Coffee With Cole: The Digital Writing Podcast
How To Interview Founders & CEOs (Ghostwriting Secrets)
Nov 6, 2024
59:04
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Katrina Kirsch, a ghostwriting expert and former Digital Press employee, shares invaluable insights on interviewing high-profile clients. She emphasizes the importance of building authentic relationships and offers strategies for effective communication. Katrina discusses how to navigate challenging personalities and complex topics during interviews, highlighting active listening and adaptability. She also delves into content creation tactics for busy executives, showcasing the power of repurposed materials to tell engaging stories.
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Quick takeaways
- Establishing an effective organizational structure using tools like Google Drive and Trello can significantly enhance team productivity and workflow efficiency.
- Building strong client relationships through trust and open communication transforms interactions into valuable partnerships, fostering long-term collaboration and retention.
Deep dives
The Importance of Organization
Katrina's onboarding at Digital Press highlighted the critical need for organizational structure within the team. Initially, the company lacked a proper system for storing client communications and articles, relying on outdated methods such as emailing iterations of documents. Recognizing this inefficiency, Katrina implemented tools like Google Drive and Trello to organize workflows. This transition greatly improved team efficiency and contributed to an increase in productivity, allowing the company to scale its operations significantly.
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