My Amazon Guy Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question
00:00 Amazon FBA Weekly Q&A
11:27 At what point during or after product launch we should start optimizing for aggressive PPC campaigns without losing ranking stability
14:04 If I sell out and relaunch as new ASIN, do I close this current listing, and can I literally use the same images, title, bullet points, etc on the new listing
16:33 Opinion on Small and Light Program
19:43 I added the word "zebra" to one of my A+ content images and my listing is not ranking
21:58 Will you ever ship LTL into AMZ warehouse or only stick to a small parcel
25:23 Should I ship directly from China or should goods always land in 3PL 1st
26:27 What do you recommend typically for a healthy % of AD spend, TACOS and ACOS for new and mature products
29:37 Listing is down because of a KW that triggered a "prohibited medical marketing claim"
33:53 What do you think of campaign budgets of 50k w/ a low bid
35:09 Have you heard of the Seller Growth Program
37:47 AMZ says the title limit is 50, does that include the brand name
39:17 Are Bluetooth devices included in the new AMZ RFD requirements/certifications
39:46 How can I catch my competitors that seem to be indexed more KWs than us on H10, considering the same product and price
42:25 Do you use any software to request reviews
44:48 We have a product being sold from other 3P sellers but we'd like to start selling it directly. They have the wrong UPC & brand name but have a great history of sales/review
45:43 I have been doing OA/RA and am working on finalizing my 1st PL item. Would it be best to start a new seller account and go BR w/ that
47:14 9mos into launch, ASIN w/ 85 4.8 rating and 13 positive reviews still loses sales ranking
48:29 What do you think the worrying TACOS % should be, meaning at what percentage we should start worrying and start reducing the TACOS
49:12 Any tips for those selling furniture
50:23 Any tips for sending in oversized furniture on a pallet
50:49 Should the bid for exact match highest, followed by phrase, and broad
52:28 Key tips while launching a new product
55:32 AMZ announced increasing the Prime subscription price
56:31 Do manual targeting PPC ads have any impact on organic ranking
58:49 My profit margin is 37.5% (COG and AMZ Fees) PPC will cut into my margin, how to reconcile this
1:01:12 In H10 Cerebro when trying to reduce the number of Sponsored KWs to make our ratio better is it as simple as reducing Ad spend on broad and phrase match campaigns
1:03:53 Any thoughts about AMZ Launchpad
1:05:31 Is there any way to know which organic KW drove sales
1:08:46 Lost buy box because of price on my branded item as the only seller, should I recreate the listing as the price is at breakeven
1:11:17 AMZ says our company based in the UK has seller contributions for images and titles. The ASIN was created by me in the US & we sell 100x what the UK does
1:11:46 Amazon Mexico: Any experience to share on it
1:12:34 Split shipments: LTL shipment gets just a couple boxes split of onto a second pallet
1:13:31 PPC budget: I'm launching 5 shoes w/ 6 variations. I'm at a crossroads as to how much I should spend on PPC
1:16:21 Selling graphic T-shirts FBM, any advice/secrets on how to fight against AMZ Merch listings
1:16:40 Is there a way to see if some of your FBA sales are coming from AMZ affiliates
1:16:48 AMZ says my account is not healthy but I have never had any account health issues
1:18:25 KW distribution: 11,566 Total KW, 8x218 Sponsored, 4,190 Organic, 2,492 AMZ recommended
1:19:48 Bunch of my listing have been removed for pesticide but AMZ has items in FBA, will they relist them on their own
1:20:22 How do I remov