The Game with Alex Hormozi

Throwback: What to Do When People Shamelessly Steal Your Stuff [Hint: Get Over It] | Ep 915

10 snips
Jun 27, 2025
The discussion opens with a bold strategy for dealing with idea theft and competition. It emphasizes that your reaction to being copied can often dictate your success more than the theft itself. Alex encourages listeners to embrace competition as a catalyst for innovation rather than a setback. Focusing on personal growth and constant improvement is highlighted as the key to thriving in a crowded market. Overall, it’s a refreshing take on resilience in the face of challenges.
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INSIGHT

No One Owns Truth or Ideas

  • No one truly owns an idea or truth because ideas naturally get copied and remixed.
  • This is the basis of how learning and competition function in business and life.
ADVICE

Embrace Competition, Outgrow Rivals

  • Accept competition as the core of business, not theft to be lamented.
  • Instead of complaining, grow your presence to outcompete and overshadow rivals.
ANECDOTE

Ad Copy Theft Reality Story

  • Alex wrote ad copy that competing gyms blatantly copied, even using his videos.
  • He learned from an IP lawyer that ads can't be copyrighted, emphasizing the realities of competition.
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