The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy Authentic Side Hustles
Authentic Side Hustles
An interview with Annie Schuessler about when and how to consider adding a business outside the therapy room. Curt and Katie explore with Annie about how someone can actually succeed in developing a side hustle, looking at the characteristics of successful entrepreneurs and effective products and services.
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Annie Schuessler, MFT, Rebel Therapist
Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® where she shares stories of people creating unique and innovative businesses. She’s been a therapist in private practice for 20 years, and a business coach for over 10 years. Her mission is to help people trained as therapists create and launch exceptional programs beyond the therapy room. She lives in San Francisco with her wife and two children. When she’s not recording a podcast or working with her clients, you can find her trying to convince her family to play Catan with her. You can find her resources at rebeltherapist.me.
In this episode we talk about:
- The mistakes therapists make in developing their side hustles
- Why it doesn’t make sense to go for passive income right away
- The importance of creativity and passion for the impact you want to have
- The role burnout should (or should not) play in what you decide to do
- Characteristics of successful entrepreneurs
- Why you need grit and perseverance
- The problem with cookie cutter programs or programs from people one step ahead of you
- Where to focus and how to initially develop your offering
- The need for identifying what you have to offer and how to develop authority
- Owning your experience and standing out
- Selling a process versus expert information
- The challenges of marketing and some ideas about how to address these challenges
- Authentic relational approach for therapists turned coaches
- The considerations for starting another business now during the COVID pandemic and the global economic crisis
- Why fluff won’t sell, especially now
- Creation of free resources to provide value to your community
- The risk of repurposing others’ work for your own
- The need to articulate your unique viewpoint, understand your mission and purpose
- The fear of being bold and standing out
Resources mentioned:
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Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/