Passionate & Prosperous with Stacey Brass-Russell

Ep 153 | Turning Social Media Followers into Genuine Connections with Sophia Parra

Oct 16, 2024
Sophia Parra, a social media and marketing strategist, shares her expertise on transforming online marketing into a tool for genuine connections. She emphasizes that social media doesn’t have to be overwhelming, advocating for authentic engagement over mere advertising. Sophia discusses the importance of nurturing relationships and rethinking metrics, while addressing common marketing misconceptions. She also highlights the value of storytelling in resonating with clients, and how to balance authenticity with privacy to foster real connections.
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