Tactical & Practical A Step By Step Guide To Product Launches
Oct 9, 2024
Dive into the creative process behind an innovative product launch featuring watches made with coffee beans. Discover how emotional connections with unique materials can drive customer interest. Gain insights into the strategic decisions and marketing tactics that perfectly align with customers' passions. Explore proven design selections and effective promotional strategies that set the stage for success. This is a must-listen for anyone looking to master the art of launching distinctive products!
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Coffee Bean Watches
- Original Grain launched two new watches made from coffee beans sealed in resin.
- This material mirrors the qualities of their past best-sellers (whiskey barrel wood, etc.) which connect with customer passions.
Isolate Variables
- When launching new products, isolate variables to identify what drives success.
- Original Grain reused proven silhouettes and colors, focusing the test on the new coffee bean material.
Customer-Centric Copy
- Focus copy on the customer, not product features.
- Write for the person who will buy the product, appealing to their aspirations.