
Breaking B2B - B2B Marketing & Demand Generation Podcast
#304 Why B2B Marketing Should Get Prospects Emotional - Cat Anderson
Jan 23, 2023
32:12
â–º What does getting emotional with marketing mean?
✔ Cat Anderson is Head of EMEA Marketing @ Sprout Social
🎧 Have a listen to Cat & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why are B2B companies typically very corporate compared to B2C?
👉 How does this impact revenue?
👉 What not to do
👉 Steps to being memorable and getting your prospects emotions through your marketing
CAT ANDERSON
★ LinkedIn: https://www.linkedin.com/in/andersoncat/
★ Web: https://sproutsocial.com/
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