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Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.
- Creating a trustworthy and safe app for kids
- Being Featured in Apple App Store
- Generating 40% of additional revenue by localizing the content
- improving the adoption of annual plans to increase the lifetime value
For noteworthy quotes and key takeaways from the episode, read the article - Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba)
Episode Topics at a Glance
- Introduction to Papumba
- Challenges of approaching the Kid's category
- Keeping a close relationship with Apple
- Getting featured by Apple
- Boosting credibility and appealing to the parents
- Optimizing the content for young children who can’t read
- Localizing the content to increase revenue
- Improving the Adoption of Annual Plans
More about Gonzalo
Gonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.
Gonzalo’s Links
Timestamps
[00:01:01]: Creating a parenting app
[00:03:19]: Papumba's deployment and top markets
[00:14:05]: Increasing Annual Plan Adoption
[00:17:07]: Failed Experiments and Lessons Learned
[00:20:57]: Building Habits and Expanding Content Offering
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
