99% Invisible

President Clinton Interviews Roman Mars

10 snips
Sep 20, 2022
In a revealing discussion, Bill Clinton, former U.S. President and advocate for global initiatives, interviews Roman Mars, the creator of 99% Invisible. They explore the role of storytelling in architecture and how everyday design can foster community pride. The conversation highlights urban resilience through disasters and emphasizes the need for thoughtful, human-centered design. They reflect on cultivating connections in polarized times, sharing insights on how cooperation can strengthen community ties and enhance social capital.
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ANECDOTE

Montgomery Ward Building

  • Roman Mars learned about the Montgomery Ward building's design on a Chicago Architecture Foundation boat tour.
  • The building's lack of corner offices reflected the company's egalitarian values, changing his perception of the building.
INSIGHT

The Power of Design Stories

  • Stories about design, independent of aesthetics, can change our perception of the mundane.
  • Focusing on the thought behind designs makes the world more delightful.
ANECDOTE

City Flags

  • Roman Mars's interest in city flags stemmed from his time in Chicago, where the city's flag is ubiquitous.
  • He realized most city flags are poorly designed, leading him to explore their potential.
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