How To Act With Confidence When You're Drowning In Doubt | Price Pritchett

Dec 19, 2025

Price Pritchett, a renowned author and performance consultant, shares his insights on acting with confidence when engulfed in doubt. He emphasizes that behavior can be chosen independently of thoughts, urging listeners to 'manage their remembering' and focus on positive past experiences. Pritchett introduces the concept of the 'hero voice' versus the 'villain voice'—two internal narratives that impact self-perception. He argues that reducing negative thinking is more effective than merely trying to think positively, challenging conventional wisdom on confidence.

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ADVICE

Act Despite Doubt

Choose how you behave even when your thinking is full of doubt.
Act as if you have what it takes and practice the behavior despite feeling like a fake.

ADVICE

Manage What You Remember

Manage which memories you repeatedly call up to shape confidence.
Deliberately dwell on successes and moments you surprised yourself instead of failures.

INSIGHT

Two Competing Inner Coaches

Two voices compete in your head: a hero voice and a villain voice.
You choose which internal coach gets the microphone and shapes your behavior.

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"You get to choose how you behave. The heck with your thinking. Let's say your thinking is what it is, and it's riddled with doubt. You still get to choose how you behave." - Price Pritchett

Price Pritchett asks the question that stops most people in their tracks: when you're ravaged with doubt, how do you act like success is certain? His answer flips everything you thought you knew about confidence. You don't wait for your thinking to change. You choose how you behave despite what's happening in your head. He calls it managing your remembering, this practice of deciding which memories get your attention. You can pull up every embarrassment, every humiliation, every time you dropped the ball. Or you can pull up the times you surprised yourself, the moments you did it right, and the wins that proved you had what it takes. We all have two voices competing for airtime inside our heads. The hero voice focuses on your strengths and accomplishments. And the villain voice, the con artist that pretends to protect you while actually keeping you small. That villain voice sounds so reasonable, so concerned. But Pritchett exposes it for what it really is: the critic that raises doubts and focuses on your weak points.

Here's where it gets fascinating. Most people think the answer is more positive thinking. But research shows something different. Less negative thinking is where the real power lives. And the kicker? About 70% of your negative thinking goes completely unperceived. It's so embedded in how you move through the world that you don't even notice it operating. Pritchett explains that positive and negative thinking aren't opposite ends of one scale. They're two separate scales entirely. Which means you can keep positive thinking high while systematically cutting down the negative thoughts that sabotage you. It takes practice. It takes discipline to catch that villain voice and shut it up. But every time you choose which internal coach gets the microphone, every time you manage what you remember, and every time you act despite the doubt, you're training yourself in a different way of being. Because the coach closest to you isn't out there somewhere. It's the voice inside your head, and you decide who's talking.

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