Sparking Scalable Creativity with Keith Messick, CMO of Dialpad

Keith Messick is the Chief Marketing Officer (CMO) at Dialpad, a digital communications technology company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors.

For full notes and show notes, click here: http://bit.ly/2ILcuJs Keith’s LinkedIn: linkedin.com/keithmessick Keith’s Twitter: twitter.com/keithmessick Dialpad: dialpad.com

5 Key Takeaways:

- It's hard to get people's attention. You have to be creative and willing to take risks. - Creativity comes in large part from who you hire. - B2B companies can find success using branding and emotion, just as consumer-facing companies can. - Resource constraints make a team scrappier and inspire creativity. - "I've never met a company that was really good at being something for everyone. You've got to be something for someone." - Keith Messick

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