What in the World

White snus: Why are teens, Swedes and footballers getting hooked?

May 15, 2025
Snus, a trendy nicotine pouch, is capturing the attention of teens and footballers alike, especially in Sweden. With brands like Zyn and Velo marketed aggressively on social media, the allure is strong. A shocking study reveals almost one in five male football players uses it. Personal stories of addiction highlight the dangers of this tobacco-free product. As regulations attempt to catch up, the debate between consumer freedom and safety remains heated. What makes white snus so appealing, and what risks are young users facing?
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INSIGHT

Types and Usage of Snus

  • Snus has two types: brown snus with tobacco and white snus which is tobacco-free but contains nicotine.
  • Both deliver nicotine through gum absorption but differ in their content and risks.
INSIGHT

Footballers Use Snus for Focus

  • Footballers use white nicotine pouches mainly to help calm down and concentrate.
  • These products are not banned in sports and have unclear effects on performance.
INSIGHT

Health Risks of Snus Varied

  • Brown snus links to cancers; white snus is less studied but causes oral health issues and addiction.
  • Nicotine strengths vary up to 20 times cigarette levels, risking dizziness and passing out, especially in young users.
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