The Perfect RIA

The Fees Are Only Up Because The Market Is Up… [Episode 297]

Feb 24, 2025
Dive into the debate on advisory fees and the true value they represent for clients. The hosts address the assumption that rising market values should automatically lead to higher fees. Discover the art of crafting a compelling value proposition that resonates with clients, emphasizing the need for clear communication and understanding. The discussion highlights the necessity of delivering real, perceived value while navigating the complexities of fee structures and enhancing client engagement. A fresh take on elevating the advisory experience waits!
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ANECDOTE

The Mercedes Salesperson

  • A Mercedes salesperson suggested a test drive in a minivan to highlight the Mercedes' superior experience.
  • This demonstrates confidence in a higher-priced product's value.
ADVICE

Experience High-End Services

  • Go experience high-end professional services and observe their confidence in pricing.
  • This helps advisors understand how to position their own high-value services.
INSIGHT

Doubting Your Value

  • Doubting your value or ability to get prospects leads to fee and performance anxieties.
  • Focus on delivering value and the fee conversation becomes easier.
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