While we’ve featured quite a few companies that use and implement AI systems, we’ve more rarely gone behind the scenes with companies or consultants providing AI-related services to companies. In this week’s episode, we talk with Machine Learning Consultant Charles Martin, a data scientist and machine learning expert who has done freelance consulting on machine learning systems at companies including eBay, GoDaddy, and Aardvark. In this interview, Charles talks about the areas in AI that he believes are ripe for implementation in a business context, and where he sees businesses getting AI ‘wrong’ before getting to the hard work of implementing systems that work for them.