SaaS Interviews with CEOs, Startups, Founders cover image

SaaS Interviews with CEOs, Startups, Founders

Solo Founder, No Employees, Exits for $1m+ Keeps 100%

Feb 20, 2024
Learn about Martin Webb's journey from game development to SaaS success with todoDesk, a company he sold for $1m+. Get insights on rejecting offers, tracking valuation, and the advantages of being a solo founder. Discover how to build, sell, and value a business as a solo founder while also balancing family life.
19:23

Podcast summary created with Snipd AI

Quick takeaways

  • Targeting specific industries can lead to substantial valuations for solo founders.
  • Personal sales efforts and user retention are crucial in building and selling software companies.

Deep dives

Building a SAS Work Order and Workflow Automation Platform

Martin Webb shares his experience of building todoDesk.com, a SAS work order and workflow automation platform. He discusses how the platform helps manufacturing and repair businesses, such as music repair shops or powder coating shops, manage their projects and streamline processes. Martin highlights the importance of targeting specific industries, but also mentions that the platform is beneficial for any kind of manufacturing or repair business. He explains the comprehensive features and benefits of todoDesk, including estimating, invoicing, job management, customer communication, and workflow management. Martin emphasizes the value of personal sales efforts and user retention, along with the lesson that a smaller number of customers can still lead to a substantial valuation.

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