Perpetual Traffic How to Crush It With GLP-1s & TRTs on Meta Using “The Sticky Pixel Strategy”
Jan 16, 2026
Join John Moran, a founder-level marketing leader and media buyer known for his expertise in Meta ads and the innovative 'Sticky Pixel' strategy. He shares insights on maximizing return on ad spend through creative diversification and the new Andromeda update. John reveals how his team achieved customer acquisition below the cost of a click, discusses the limitations of traditional audience testing, and showcases real-world applications that significantly lowered costs. Discover how to enhance your campaigns for better performance!
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Account-Level "Sticky Pixel" Behavior
- Meta's Andromeda makes account-level audiences behave like a persistent "sticky pixel" cloud that focuses spend on a core user group.
- New campaigns often feed the same trained audience instead of finding fresh users, so messaging must follow a logical sequence.
Prioritize One Clear Message Shift
- Do not split tiny budgets across many new concepts against a trained audience because the model will recycle to the sticky pixel and produce misleading winners.
- Instead, make a concerted, high-budget push for the next logical brand message to move that core audience down the funnel.
Half-Million Spent Built A Cheap-Price Audience
- John shared a client that spent $563K on a "cheap" price-led campaign and amassed 32K leads but with many low-quality signups.
- Sales reported people didn't remember signing up, proving price-led acquisition can lower lead quality without follow-up messaging.
