In this episode of Scrappy ABM, host Mason Cosby walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.
Best Moments:
(04:06) Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach
(07:33) Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles
(09:53) Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource
(13:45) Tracking website visitors coming back to your site as an indicator of successful direction
Scrappy ABM