Michelle Hu Sold 30 Makeup Cases in Month 1: Over Six Years She Built a Seven-Figure Business

We have Michelle Hu on the pod!

Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases. 

She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers.

Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue.

Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454 

Links

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Check out Michelle's business: www.etoilecollective.com 
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
• Michelle recommends the Mindset Mentor Podcast