How This Beauty Brand Ended Up in 800+ Retail Stores, Year 1 with Aila Morin

This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey.

In this episode you’ll learn:

• How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation.
• Why community building has been a major catalyst behind Merit Beauty’s success.
• The current strategies Aila is overseeing at Merit Beauty to acquire new customers today.

Aila Morin is SVP of Growth at Merit Beauty, a clean, vegan, cruelty-free minimalist makeup brand.

Links Mentioned

• MERIT Beauty
• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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