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Fergus Woodward, co-founder of Peddlers Gin, shares his journey creating craft gin in China with unique botanicals like Sichuan pepper and Buddha's hand. The episode explores cultural perceptions of busyness, culinary adventures in China, and the entrepreneur community in Shanghai. Discussions also include managing a beer brand, life changes during a pandemic, and the cozy bar scene in Shanghai.
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Quick takeaways
- Creating a unique craft gin in China using local botanicals like Sichuan pepper and Buddha's Hand.
- Shanghai's entrepreneur community played a vital role in supporting the growth of Pedlers Gin.
Deep dives
Fergus Woodward's Journey with Paddler's Gin in China
Fergus Woodward shares his experience of establishing Paddler's Gin in China by experimenting with different ingredients like Sichuan pepper and Buddha's Hand. He highlights the challenges faced in sourcing quality ingredients and creating a unique recipe that resonates with consumers. Fergus discusses the process of gin-making, emphasizing the distillation method and the selection of botanicals to infuse distinctive flavors. He also explains the market dynamics of gin in China, recounting the cultural shift towards premium spirits and the growth of cocktail culture.
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Listen to the best highlights from the podcasts you love and dive into the full episode