The Gin Peddler (Fergus WOODWARD, Peddlers Gin)
Mosaic of China
00:00
Exploring Hero Ingredients for Unique Gin Creation
The chapter delves into the selection of 'hero ingredients' like Sichuan pepper and Buddha's hand to create a distinctive gin, emphasizing their taste profiles and intriguing stories. It explores the challenges and inspiration behind sourcing and incorporating these unique botanicals, highlighting the complexity and potential popularity of Buddha's hand fruit for gin production. The narrative also reflects on the evolution of the gin production team, the speaker's role transition, and the market landscape for gin in China, touching on education, cocktail culture, and the brand's journey from experimentation to expansion.
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