Systems for Engaging and Generating Leads With Alex Rodriguez

Alex Rodriguez is the President of YMMY Marketing, a creative lead-generation agency. He helps growth-oriented businesses acquire intent-filled leads and revenue opportunities. As a speaker and creative strategist, Alex has over two decades of experience generating leads. He is also the author of the best-selling book Digital Bacon and Sell You Before You Sell.

In this episode:

When it comes to lead generation, marketers and business owners often invest in digital or social media advertising arbitrarily, lacking a well-defined strategy and losing potential clients in the process. Today's guest shares proven systems to engage and generate qualified leads.

According to seasoned marketer Alex Rodriguez, the main objective of lead generation is to deliver value to potential customers or clients. When prospects display interest in your product or service, you can identify a need or problem they face and offer affordable and low-friction solutions. The lead generation process involves advertising on three channels. Marketing on organic channels like podcasts boosts discovery and brand awareness, while paid digital channels allow you to share common customer experiences. By combining these channels with personal channels like your website, you can assess lead engagement and ROI effectively.

In this episode of Systems Simplified, the President of YMMY Marketing, Alex Rodriguez, joins Adi Klevit to talk about profitable lead generation systems. Alex describes the value of intent-based leads, the do's and don'ts of paid lead generation, and automated systems for lead engagement.