eCommerce Evolution Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)
Dec 18, 2024
37:36
In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.
Key Takeaways:
- The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).
- Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.
- The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.
- Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.
The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!